The beginning of a legend. Messi's World Cup Debut. 2006. 18 years old. Maradona, his predecessor, in the stands. The World Watching. Tracksuits as good as the shirts.
When football heritage meets modern expression. Pharrell Williams reimagines five iconic adidas clubs through hand-painted, archive-inspired designs. Each jersey celebrates legacy, culture and the imperfect beauty of the game. Football kits, treated as art.
Long before football entered the fashion conversation, PSG and Louis Vuitton set the precedent. Released in 2006, this collaboration marked a quiet shift - football as a cultural uniform, elevated through luxury craftsmanship and Parisian identity.
It became a uniform of subculture - adopted by football fans, artists, and tastemakers alike.
Today, its return draws directly from that era, reworking archive design with the same spirit that made it iconic the first time.