Juventus Fourth

The new Juventus fourth kit looks to the past to shape the future. Drawing inspiration from the '96-97 season, the design revisits a rare horizontal expression of the club's legendary black and white stripes, an experimental concept that was never seen on pitch. Nearly three decades later, that vision returns.

Born from a creative partnership with adidas and Sgura, the kit merges football authenticity with contemporary fashion sensibility. The jersey features a polo-constructed base crafted in premium cotton, balancing comfort and structure to elevate the club’s identity as a cultural symbol where sport and style converge.