Total 90
Returns

One of football's greatest eras.

Sometimes nostalgia hits you like a perfectly struck volley into the top corner. This year Nike announced the return of the legendary Total 90 branding. With one of the best versions of Total 90 being the Chelsea's 2024/25 third.

Total 90 wasn’t just a design, it was a movement. A defining symbol of early 2000s football culture. Now, in 2025, it’s back to inspire a new generation and reignite the passion of those who lived it the first time around.

Modern Meets Heritage

The new Chelsea Third Shirt is a masterclass in restrained boldness. Draped in a clean, crisp colour palette by Nike. Though not part of the original template, the design is inspired by the away shirt from their first Premier League title winning campaign in 2004/05.

Football is a sport built on memory and emotion, and few brands understood that better than Total 90 at its peak. Its return isn’t just about selling shirts, it’s about recognising that football’s past, and its aesthetic still holds value.

Defined An Era

Nike brought flair to the pitch with the debut of the Total 90 template. Defined by angular panelling, sharp collar contrasts, and the unmistakable circle-number crest, the design quickly became a global staple.

Top teams lined up in it, Barcelona, Manchester United, Portugal, and more. Perhaps no kit captured the era quite like the Netherlands’ iconic orange Euro 2004 shirt, worn by legends like Van Nistelrooy and Robben.