The new Sex Pistols x Admiral football shirt captures the raw energy of 1970s punk, channelling the chaos and creativity of an era when football, music and rebellion collided. The band's connection with football runs deep. During the launch of their first single and UK tour, Sex Pistols adverts appeared in football programmes across the country, promoting "Anarchy in the UK" and taking punk directly to the terraces. The imagery for the campaign reflects this heritage, reimagining the kind of adverts that once appeared in football programmes, updated for today and fronted by Stuart 'Psycho' Pearce.