Pepsi x CFS
Classic Football Shirts designed a shirt to celebrate Pepsi’s long-standing involvement in the game. Release to align with the finals of the Champions League, the 10th anniversary of the brand’s sponsorship of the competition.
Step into the spotlight with the Pepsi x Classic Football Shirts Icon Shirt. A bold, unmistakably retro piece that fuses football heritage with pop culture cool. Drenched in rich Pepsi blue, the shirt is layered with a striking all-over pattern of Pepsi’s red-white-blue globe, each one interlinked with sharp geometric chains for a visual rhythm straight out of a 90s training ground. Across the chest, the iconic Pepsi logo is front and centre, reimagined in classic shirt sponsor style, a nod to iconic kits like Boca Juniors’ early-2000s classics.
A bespoke crest sits on the left chest, merging football and fizz with a circular badge inspired by vintage club insignias and Pepsi’s “Thirsty for more” ethos. With the right chest proudly featuring the Classic Football Shirts logo. The shirt is finished with a crisp white fold-over collar and sleeve trim, all outlined in Pepsi red, giving the whole piece a polished, era-accurate feel. Made for fans of the game and collectors of culture, this shirt is equal parts terrace-ready and streetwear staple.
A flipped palette but maintaining the high energy. Dressed in a crisp white base, the design is laced with the same all-over Pepsi globe motif and 90s chain-link visuals, a graphic overload that wouldn’t look out of place in a classic Serie A season highlight reel. The blue and red detailing pops vividly off the clean white backdrop, giving the shirt a bright, refreshing presence.
Styled with a contrasting blue collar and cuff trims, this shirt mirrors the same structural throwbacks that made vintage shirts so iconic. The front is emblazoned with the unmistakable PEPSI sponsor print, while the left chest is marked with a specially created crest, a modern remix of old-school club crests and Pepsi’s legacy in football. Balancing perfectly with the custom CFS logo on the right, creating a symmetry that speaks to both legacy and collaboration. Whether you’re wearing it pitch side or poolside this shirt is a vibrant celebration of football's golden era and Pepsi’s place in its culture.
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Boca Juniors
Between 2003 and 2005, Boca Juniors experienced a period of remarkable success, coinciding with their partnership with Pepsi as the main shirt sponsor. Under the leadership of coach Carlos Bianchi, the team secured the 2003 Copa Libertadores title, defeating Santos FC in the final, and went on to win the Intercontinental Cup the same year by overcoming AC Milan in a dramatic penalty shootout. These victories solidified Boca's status as a dominant force in international football.
The squad during this era was adorned with iconic players who left a lasting impact on the club's legacy. A young Carlos Tevez emerged as a standout talent, delivering crucial performances throughout the Libertadores campaign. Veterans like Guillermo Barros Schelotto and Martín Palermo provided experience and leadership, while Juan Román Riquelme exceptional playmaking was instrumental in securing victories with his consistent performances. The team's blend of youthful energy and seasoned expertise contributed to one of the most successful periods in Boca Juniors' illustrious history.
Roma
In a unique fusion of football and pop culture, AS Roma donned special edition kits featuring Pepsi branding during their Serie A clash against AC Milan on March 31, 2007. This one-off collaboration, dubbed the "Pepsi Collection," was orchestrated to celebrate the launch of new collectible Pepsi cans. The kits not only showcased the Pepsi logo but also incorporated the vibrant graphics of the upcoming cans, making it a standout moment in football marketing .
The match concluded in a 1-1 draw, but the significance of the event extended beyond the pitch. Post-match, the players autographed their unique shirts, which were subsequently auctioned. The proceeds were donated to the Italian Families of the Deaf Association for Bilingualism Onlus. This initiative exemplified Pepsi's strategic efforts to enhance brand visibility in European football, leveraging the passionate fanbase of a prestigious club like AS Roma. Although Pepsi was not Roma's primary kit sponsor, this collaboration served as a strategic endeavor to elevate Pepsi's profile within the football community, blending sport, culture, and philanthropy in a memorable fashion.
Corinthians
Between 2000 and 2003, Corinthians experienced a dynamic period marked by significant achievements and notable players, all while donning their iconic Pepsi-sponsored kits. In 2000, they secured a landmark victory by winning the inaugural FIFA Club World Championship, defeating Vasco da Gama in a penalty shootout after a goalless draw, becoming the first club to lift the FIFA Club World Cup. The following year, Corinthians competed in multiple tournaments, including the Torneio Rio-São Paulo, Campeonato Paulista, Copa dos Campeões Regionais, Copa Mercosul, Copa do Brasil, and the Série A of the Campeonato Brasileiro, showcasing commendable performances despite facing stiff competition.
In 2002, they clinched the Torneio Rio-São Paulo title, marking a significant achievement in regional football. The 2003 season was a period of transition, with the team participating in the Campeonato Paulista, Copa Libertadores, and Série A, facing challenges in maintaining consistency across competitions. Throughout this era, Corinthians boasted a roster of talented players, including goalkeeper Dida, defender Fábio Luciano, midfielder Vampeta, winger Gil, and forward Deivid, who collectively contributed to the team's performances and left a lasting legacy in the club's rich history.
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