Footballs Best Kept Secret

Juventus took the football world by surprise when they unveiled their new special-edition collection during their 2019–20 fixture against Genoa. The club managed to keep the collaboration completely under wraps until moments before kickoff, when the players removed their jackets for the team photo, revealing the landmark fourth kit. Inspired by adidas’ iconic 2006 World Cup template from Germany, the collection featured a full range of training gear, tracksuits, pullovers, accessories, and a limited-edition match kit.