NETFLIX AND TOP BOY SPONSOR HACKNEY WICK FC FOR A SECOND SEASON, COLLABORATING WITH LABRUM ON THE TEAM’S HOME AND AWAY SHIRTS

WORN BY HOMERTON-BORN RAPPER UNKNOWN T, THE NEW DESIGN DEBUTED AT LABRUM’S SHOW AT THIS YEAR’S LONDON FASHION WEEK

London, September 19: Top Boy, the critically acclaimed crime drama series from Netflix, which premiered its final chapter on September 7, will be sponsoring Hackney Wick FC for its 2023/2024 season, working with Foday Dumbuya (AKA founder of London menswear brand LABRUM), who has customised the new NIKE home and away shirts for the club. 

The sponsorship of Hackney Wick FC, which was founded by former gang member Bobby Kasanga in 2015, will see a unique collaboration uniting Top Boy with a football club at the heart of the local community, and Hackney-based designer Foday Dumbuya.

Hackney Wick FC is the borough’s first-ever semi-professional football team with male and female teams from age 8 up. Each season, Hackney Wick FC hosts the ‘32 Borough Cup’, bringing together 32 youth teams from across London in a one-day tournament aimed at ending gang rivalries. 

LABRUM has designed the shirts to celebrate the interweaving communities and the 32 boroughs of London. Both the home and away shirts Include a zig-zag motif, inspired by traditional African art, to represent the community and different cultures interweaving. The 32 postcodes of London are woven into the fabric. The shirts contain the Top Boy logo on the chest and LABRUM's logo on the right sleeve. The logo for Hackney Wick FC’s charity, THINK OUTSIDE THE BLOX is featured on the left sleeve. 

All proceeds from the shirt sales will go back to Hackney Wick FC