Shirt of The Decade: 2017-18

With the 2018 World Cup on the horizon, brands were once again attempting to out-do each other. We have taken a look at the shirts from the 2017-18 season and selected our favourites. Which design is best?

2017-18 Club America Home - Nike

Taking heavy direction from the adidas 94’ design, the iconic Aztec army inspired print returned by popular demand in this campaign (though preferably without the Home Depot sponsor).

2017-18 AIK All Black Special Edition - Nike

This All black kit which paid tribute to the 1901 side that won the club’s second Swedish league title fast became an ultra rare collectors piece with only 127 released. It was also another example of a shirt heavily praised by High Snobiety and Hypebeast as the football fashion fusion intensified.

2017-18 Liverpool Home - New Balance

New Balance absolutely nailed this superb 125th anniversary home shirt, returning to a rich, darker red colour and incorporating tonal pin stripes alongside a classic v neck white collar in a special campaign for Jurgen Klopp’s side as they impressively reached the Champions League Final. Also features the Liver bird crest with commemorative 1892 and 2017 detailing.

2017-18 Celtic Away - New Balance

Stunning away shirt which pays tribute to the Lisbon Lions, this design is a mix of light and dark green hoops complimented by a specially commissioned 50th anniversary good crest as well as a gold New Balance logo and sponsor.

2017-18 Celtic Away - New Balance

Stunning away shirt which pays tribute to the Lisbon Lions, this design is a mix of light and dark green hoops complimented by a specially commissioned 50th anniversary good crest as well as a gold New Balance logo and sponsor.

2017-18 Bayern Home - Adidas

Home shirt drawing inspiration from the famous Bayern sides of the 70’s with thin white stripes housed on a predominantly red body, completed by a classic white crew neck, sleeve cuffs and “Mia San Mia” detailing on the reverse.

2017-18 Orlando Pirates Home - Adidas

Adidas continued to satisfy the craving for classic designs in this campaign reviving the 92’-95’ ‘equipment’ template for the Orlando Pirates home shirt. The simple black and white colourway accentuates the iconic design with the club crest centrally positioned for a sleek look.

2017-18 Chapocoense La Pasión Nations Shirt - Umbro

Colourful ‘LA Pasión’ Umbro design paying homage to the Colombian national team, with an intricate graphic pattern on the top of half of the jersey.

2017-18 Sheffield FC 160th Anniversary Home - Joma

We created a classic lace-neck design black and red quartered heritage shirt to celebrate the World's first football club's 160th anniversary in style. The commemorative design featured gold detailing including a 'Yours in Football' motif on the upper reverse, 160th motif below the badge and the co-ordinates of the sides original ground in the collar. Surely this one wins?

2017-18 Hamburg Away - Adidas

Adidas brought back the geometric pattern famously featured on the Arsenal ‘bruised banana’ in this campaign and our favourite example is this Hamburg away shirt in a striking blue colour way.

Check out the shirts we chose here