The 2010-11 campaign delivered a devastating, unexpected relegation for Swindon Town as the Robins spectacularly collapsed, finishing a crushing 24th in League One. Despite coming into the season with promotion hopes following a Play-Off Final appearance, the year was defined by a crippling mid-season slump and the crucial departure of their talismanic striker Charlie Austin, whose 12 goals were not enough to prevent his sale to Burnley. After Austin's transfer, the team failed to win for 19 matches, leading to a managerial change and a subsequent slide that culminated in a painful drop to the fourth tier of English football.