The 2003-04 campaign for Blackpool was defined by a glorious cup run that delivered silverware, even as The Seasiders finished 14th in the Second Division under manager Steve McMahon. The major highlight was the club's second Football League Trophy victory, secured with a memorable 2-0 win over Southend United at the Millennium Stadium in Cardiff, with goals from John Murphy and Danny Coid. Spearheading the attack was the prolific Scott Taylor, whose career-best tally of 27 goals in all competitions (16 in the league) proved vital. This triumph was a significant moment that delivered a memorable trophy lift for the club and its faithful supporters.