The 1998-99 campaign for Newcastle United was one of dramatic change and cup heroism, ultimately finishing a disappointing 13th in the Premier League. The season began with Kenny Dalglish being sacked and the arrival of Ruud Gullit, who promised "sexy football" but could only match the previous season's league finish. The undeniable highlight was reaching a second successive FA Cup final, led by talisman Alan Shearer, whose 21 goals in all competitions (14 in the league) were crucial. Despite the 2-0 final loss to Manchester United's treble-winning side, the run secured a coveted place in the following season's UEFA Cup. However, the year was marred by off-field drama and Gullit's public falling-outs with senior players like captain Rob Lee and even Shearer, foreshadowing the spectacular crisis that would arrive next season.